As a business owner, you may be wondering how to determine the value of your business, particularly when it comes to selling aspects such as your phone number or business name. While there may be some subjective value attached to these assets, it’s important to take a quantitative approach in order to more accurately estimate their worth.
According to Neil Isaacs, a business broker from Raleigh, North Carolina, the value of a phone number or name is largely determined by the numbers. In fact, quantitative factors such as cash flow and business profits can account for over 90% of a business’s overall value.
Of course, this doesn’t mean that subjective factors like the perceived value of a business name or phone number don’t matter at all. However, these qualitative factors tend to come into play only once the quantitative value has been established.
Isaacs notes that while people may place a high value on their business name or phone number, it’s often difficult to put an exact number on that value. Ultimately, the worth of these assets falls under the category of “Goodwill”, which encompasses any value that remains after more tangible assets such as furniture and equipment have been accounted for.
While it’s natural to feel attached to your business and its various components, it’s important to remember that potential buyers will be primarily interested in the numbers when evaluating your business’s value. By focusing on improving your business’s quantitative factors, you can not only increase its overall value but also make it more attractive to potential buyers.
If you are a business owner looking to sell your business or simply want to learn more about how to value your assets, it’s important to work with professionals who can guide you through the process. A business broker or intermediary can help you navigate the complex world of business valuation and ensure that you receive the full value of your assets when it comes time to sell.