Netflix has been dominating the television industry for years now, but it’s not stopping there. The streaming giant is now delving into live Awards shows to keep things fresh and exciting for their viewers. While they continue to rule out live sports rights, which are just far too expensive for Netflix, they are adding live events to their repertoire. The first of which is the multi-year deal they signed to stream The Screen Actors Guild award starting in 2024.
This year’s SAG Awards will air on February 26th and stream live on the Netflix YouTube channel. With ratings for Awards shows plummeting, it’ll be interesting to see if a streamer like Netflix will have more success. While not optimistic, the word “live” is intriguing when you tie it to Netflix. Ted Sarandos, Netflix’s co-CEO, said they’re not anti-sports; they’re just pro-profits.
Producing live events is a new venture for Netflix, and the SAG Awards will be the first live event to showcase their abilities. Comedian Chris Rock will have a comedy special on March 4th, which will be another live event produced by Netflix. While it’s uncertain how successful Netflix will be with live events, they need viewers on their platform for more hours. It’s a good move for the streaming giant, and there are probably some interesting tie-ins with Netflix shows.
If you’re in Canada and want to watch the SAG Awards live on Netflix, you can easily do so. Just head to the Netflix YouTube channel on February 26th, and you’ll be able to watch the event as it happens. It’s a great way to experience the glamour of the Awards show season without having to pay for cable or satellite TV.
While this will be Netflix’s first live event, it’ll be exciting to see how they do and how many people tune in. It’s a good move for the streaming giant, and it’s a new way to keep their viewers engaged and interested. It’ll also be a little bit less pressure when comparing it to Amazon’s first live event with Thursday Night Football. But, we’ll see how it all plays out.