Spotify has been one of the biggest streaming music services worldwide, and they continue to bring personalized experiences for their users. Recently, Spotify launched a new feature called Only You, which is a personalized in-app experience that helps you dive into how you listen to Spotify and your musical preferences. In addition to the Only You feature, they also launched Blend, a new personalized playlist feature that allows you to create a shared playlist with your friend.
The Only You experience is available on Spotify’s mobile apps for Android and iOS, and it will last through June. This feature includes an astrological audio birth chart, which is like an astrologer for your musical tastes. It tells you the sun artist you’ve listened to most over the last six months, a moon artist that best reflects your emotional or vulnerable side, and a rising artist that you’ve recently discovered. Other features of Only You include Dream Dinner Party, Artist Pairs, Song Year, Time of Day, and Genre/Topics. These features aim to give you a personalized insight into how you listen to music on Spotify.
You can access the Only You hub on Spotify’s desktop player and on the web, where it will prompt you to open Spotify’s mobile app for the in-app experience. The blend feature, which is available globally to all Spotify users, allows you to create a shared playlist with your friend. This playlist will be a mix of both of your musical tastes and will update daily as either of your listening habits and tastes change.
As more people shift to streaming as the most common way to listen to music, personalization has become crucial for music services to compete. The model of all you can eat music opens up listeners to a vast library of tens of millions of songs, but it also sets up the problem of figuring out the sliver of that catalog you want to hear. That conundrum gives a leg up to services that excel in personalization, like Spotify.
In conclusion, Spotify’s Only You feature and Blend feature are the latest personalized curations from the biggest streaming music service worldwide. The Only You feature is available for both free and paid Spotify customers in 79 markets, and it ends on June 30th. The Blend feature is available globally to all Spotify users, both free and paid. With these features, you can explore your musical preferences in a more personalized way and share your music taste with your friends.